FIAM looks constantly and ceaselessly to the future, so its challenge goes on.įIAM stands for being open and available to accepting daring proposals at any time, accepting emerging worker roles and brand-new innovations regarding technologies and materials. A few examples: in 1982, Massimo Morozzi proposes the Hydra coffee table, and a few years later Philippe Starck draws the project for the Illusion table – in the first case the ‘Passer’ machine is born, capable of pushing water and abrasive dust at a speed of 1.00 meters/sec, whereas for the Illusion table the company had to create a machinery capable of reaching 1000 degrees.įor FIAM, the seventh generation of curving machinery is already in the rear-view. With the role of the Designer, FIAM is boundless: it’s a gamble, it’s a constant challenge for the realisation of any idea.įIAM gathers proposals and projects, creating, if necessary, new machinery to make their realisation possible.
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Furniture that time doesn’t leave a mark on: its uniqueness, presence and fashion will remain unaltered wherever and whenever.Ī highly qualified team of Master Craftsmen follows the various and complex workings: silvering, curving, decoration, fusion, incision, rounding and engraving.Įach professional works in perfect harmony, knows how to plan and find various solutions to every single case, how to control the shapes and ensure the success of the operation of each object, a success that is achieved thanks to highly sophisticated and unique technologies. Glass: the sole protagonist of furniture that astonishes and fascinates. In the furniture world, glass was mainly used to make small complements or decorative items, but for the young Vittorio Livi it’s a material with great potential, and thus his dream takes shape: FIAM is born, a single whole with his passion, a fusion of tradition, innovation, handwork, design and research, for a constant commercial and cultural wager. Hypemachine is partnering with clients such as web3 company DLTx, according to Andrew Graham, founder and head of strategy at Bread & Law, who is advising Orda.1973, FIAM, the passion, the project: it’s the beginning.Įven as very young, Vittorio Livi already loves everything about glass, its solidness and fragility, its simplicity and complexity he regards it as an ancestral material, yet at the same time innovative, eco-friendly and very practical. While Hypemachine has worked with clients over the past few months, Orda said the rollout of the subscriptions will mark the agency's official launch, complete with an official website. The firm will also offer what it calls a Hypemachine story strength score, which assesses clients' announcements and offers recommendations on how to make them more compelling for journalists. Buy The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health and How We Must Adapt by Aral, Sinan (ISBN: 9780008277116) from. Orda told PRWeek that the next stage of the dashboard will use artificial intelligence, combined with the executives' personal input. The dashboard will be updated with relevant comms data, as well as recommendations from Hypemachine's executives. Hypemachine is also launching a dashboard feature, designed to streamline the administrative and account management work that junior staffers are typically responsible for.
"A big part of why we've attracted so much A-list, senior talent is that they feel very valued in our network," Orda said. The senior staffers have advised clients including Google, GE, Samsung, Unilever, Netflix and Amazon. Hypemachine will compose account teams based on its roster of 60 freelance PR executives, including former Edelman, FleishmanHillard and Ogilvy executives, according to Orda. "Our à la carte programs bring transparency, but they also more customization," Hypemachine founder and CEO Olga Orda said.
The subscriptions will be tiered, ranging from early stage support, such as media training and pitching, to more advanced packages for crisis management and thought leadership. NEW YORK: Subcontracting PR firm Hypemachine is launching subscription services, effective next week.
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